It has been a while since we shared merchandise trends for venues, so we are sharing some of the most notable insights by venue capacity, including top-selling markets, average $/head, and hourly sales trends for 2024. Let's get into it!

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What Is The 2024 Average $/Head by Capacity Grouping?

Year to date, the average dollar per head ranges from $9.95 to $20.20, with 15-20K being the highest.

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Venues under 5K capacity have a similar dollars per head to 2023. However, the 15-20K capacity group has increased by 23% and become the highest average dollar per head. One of the driving factors for this increase is the average Gross Sales per show for that capacity grouping is up 23%, while attendance has remained consistent.

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The Top US Markets

When looking at the top 20 markets, the top 10 all rank higher than they did in 2023, with new cities moving up the list like Des Moines, St. Louis, and Gilford.

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Hourly Sales Trends by Venue Type

Sales trends vary by venue type, with clubs peaking at the end of the night, while arenas, stadiums, and amphitheatres see most of their sales before the headliner goes on.

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At the end of the year, we will share a complete recap of venue trends, including answers to questions such as the optimal number of stands.

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Cheers!

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