Blog

In the fast-paced environment of festivals, a reliable point of sale (POS) system is essential. It streamlines operations, boosts sales, and enhances the attendee experience. Here’s why the right POS is critical and why atVenu is the best choice and the most trusted festival cashless payment system.

Looking for the best event POS system? atVenu is the all-in-one platform trusted by 125,000+ events for fast transactions, real-time insights, mobile ordering, and more.

For today’s live events, the bar for fan experience keeps rising—and so do expectations for operational efficiency and revenue. Mobile ordering helps you hit all three.

When it comes to managing sales at live events, the challenges are real—and constant. Traditional POS systems just aren’t built for the chaos, complexity, and speed of concerts, festivals, and stadium shows. That’s why atVenu created the only event point of sale solution purpose-built for the unique needs of the live event industry.

As the 2025 season begins, we’re analyzing what has changed—and what hasn’t—regarding fan spending on food and drinks. Here's what early figures reveal across festivals, fairs, and other live events. We will break it down by the most frequently asked questions, so let's get started:

We’ve broken down the different package options to help simplify what to select based on what you need.

We take a look at the top selling items for pop, rock, alternative, country and hip-hop/rap. Looking at the top 3 selling items, what percentage of an artist's overall Gross Merchandise Sales do they make up?

What should I price my t-shirt at? What do artist's sell their merchandise at? What t-shirt price will sell the most by genre and attendance grouping. We answer all those questions and more in this blog post.

“Going cashless” used to mean swapping out your registers and hoping the Wi-Fi held. Now? It means rethinking how your entire venue runs. In 2025, fans expect fast, seamless, digital-first experiences—from entry to checkout. But speed alone isn’t enough anymore. If your cashless setup can’t scale, adapt in real time, or connect data across vendors, you're not just missing convenience. You're missing revenue.

atVenu is no longer available by invite only! We have enabled self-sign up functionality and all artists can now utilize the atVenu platform.

This month we want to share insights focused on the venue side of merchandise, centering a lot of the information around capacity breakdowns,

Taking a look at all the tours in 2019, we put together the most common item combinations that totalled majority of sales.

A big question we are frequently asked by venues unfamiliar with atVenu is, ‘will we make more money using atVenu and atVenu Register than our current solution?’.

When you're on tour, especially across borders, your point of sale (POS) system is more than just a way to process transactions—it's a crucial tool for maximizing your merchandise sales and ensuring smooth operations. For artists touring both the US and Canada, atVenu Register stands out as the only trustworthy POS solution designed specifically to meet your needs in both countries.

From what are the newest and most popular accessory items to what apparel is no longer popular and what replaced it.