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ATVENU INSIGHTS

Food & Beverage

DRINKS PURCHASED

per fan per day

4.2

DOLLARS SPENT

per fan per day

$65

FOOD ITEMS PURCHASED

per fan per day

2.3

TOP 3 BEERS

  • 1. Bud Light
  • 2. Michelob Ultra
  • 3. Budweiser

TOP 3 MIXED DRINKS

  • 1. Whiskey and Coke
  • 2. Vodka Redbull
  • 3. Margarita

ALCOHOL SALES

47%
Beer
29%
Liquor
20%
Seltzer
9%
Wine

AVG. SPEND PER DAY BY GENRE

AVERAGE DRINK PRICES

$10
Beer
$16
Mixed Drinks

TOP SELLING FOODS

  • 1. Fries
  • 2. Tacos
  • 3. Burgers
  • 4. Pizza
  • 5. Sandwiches

BEVERAGE SALES

by hour

FOOD SALES

by hour

CASHLESS PAYMENTS***

wristband (RFID) and Tap to Pay

61%
Wristband
39%
Tap to Pay

PAYMENT METHOD TYPE

all forms of payment

74%
Cashless
17%
Credit Card
9%
Cash

Insight:

-Cashless payments are the most popular form of payment at festivals* making up 3/4 of all transactions with wristbands (RFID) the majority
‍
- Fan spend at festivals varies by genre, with Rock ranking the highest at $74 and EDM coming in fifth with $55
‍
- The average fan purchases ~4 drinks and 2 food items per day

- 1 Day ticket holders spend 20% more per day on food and beverage than multi-day**




*this is based on festivals that accepted wristband payments
**this is based on multi-day festivals only and based on digital transactions
***Cashless payments are identified as both wristband (rfid) and Tap to Pay (which includes Apple Pay, Android Pay, and credit card tap)
Merchandise

FESTIVAL MERCHANDISE

% of gross merch sales from festival merch

71%

BUY MERCHANDISE

percentage of fans

13%

SPENT ON MERCHANDISE

average per fan

$58

TOP SELLING MERCH ITEMS

T-Shirt
$35
Hoodie
$64
Longsleeve
$44

Insight:

71% of Gross Merchandise Sales at festivals comes from festival merchandise. This varies by genre with country music festivals averaging 63% and metal music festivals averaging 79%.


Rock and Metal fans have a higher likelihood to purchase multiple items than other genres, averaging about 2 items per order compared to the industry average of 1.2.

MERCH SALES

AVG. SPEND ON MERCHANDISE

by genre

AVG. T-SHIRT PRICE

by genre

Powering Experiences

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atVenu Register

atVenu Register is an iOS point-of-sale solution built specifically for the Live Event industry. Fully integrated with the atVenu platform, atVenu Register allows you to track your sales, collect Credit Card payments, and keep your inventory up to date in real-time.

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Artist Manager

Artist Manager by atVenu is a mobile tool that allows access to your online atVenu account to report SoundScan media sales as well as manage your merchandise sales and settle your shows from the road. It is helpful for touring music artists who use atVenu to track and report sales of CDs and other music media directly to SoundScan. In addition you can perform essential merchandise management functions including count in, count out, comps, venue splits, and settlements, all on your iOS device.

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