Introduction

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In the fast-paced live events environment, maintaining operational efficiency and maximizing revenue are critical for success. atVenu has revolutionized the way event organizers manage sales and operations. This case study explores how upgrading to atVenu's innovative POS solution has significantly benefited venues, enhancing accountability, accuracy, speed of settlements, and overall profitability.

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To tackle these challenges, The KIA Forum, Snapdragon Stadium, and Scotiabank Arena rely on atVenu. With limited time for sales, it's crucial to know if there's potential to sell more merchandise and to be able to execute on that opportunity.

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Every event is different. One artist could sell $1 Million in a single night, and other artists may sell $100K. Knowing that information changes how many merch stands you want to have, how many people, and where you may want them. Having flexibility at an event is crucial in being able to maximize your sales.

-Gene | HappyBelly Vending for Snapdragon Stadium

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Challenges

Before adopting atVenu, Snapdragon Stadium, The KIA Forum, and Scotiabank Arena faced several challenges:

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Limited Accountability

Traditional POS systems often lacked detailed tracking across locations, leading to complications when reconciling and settling a show, costing time and manpower.

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Slow and Inaccurate Settlements

‍ The post-event settlement process was slow and prone to errors involving manual calculations that delayed payouts and caused disputes.

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On a good night, my team would get out at 1 or 2 AM and, depending on the day, be back the next day to do it all over again before we started using atVenu.

-Brett Kauffman | PDS

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Inefficient Merchandise Management

‍Tracking real-time inventory by location/stand was difficult, resulting in early sell-outs of top-selling items in specific locations and larger volumes remaining in other areas, leading to missed revenue opportunities.

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Poor Customer Experience

Long wait times and technical difficulties relating to connectivity and what payment types were accepted detracted from the overall event experience, leading to frustrated attendees and potential lost sales.

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Lack of Real-Time Data

Venues lacked access to real-time data and insights, making it difficult to make informed decisions during events and plan for future ones.

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Solution:

atVenu's point-of-sale solution addresses these challenges through several key features:

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Flexible Deployment

atVenu's point of sale solution offered stadiums the flexibility to deploy and manage sales locations efficiently, adapting to the unique requirements of each event without extensive setup time or resources.

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Dynamic Sales Footprint

Leveraging atVenu, stadiums could dynamically expand and adjust their sales footprint based on event needs, seamlessly adding last-minute stands in parking lots or around the stadium with minimal effort.

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Real-Time Inventory Management

atVenu's real-time inventory management capabilities provided stadiums with full visibility into inventory levels, enabling proactive decision-making, preventing selling out of items at specific stands, and optimizing inventory.

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VIP Service Integration

Integrating concierge and VIP service within atVenu's point of sale system enabled venues to deliver personalized experiences while maintaining operational efficiency and consistency across all service points through mobile ordering and the use of concierge service. Fans were able to have an elevated experience in VIP while also helping reduce lines and waiting for fans.

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Mobile Ordering

atVenu's mobile ordering functionality empowered fans to conveniently order merchandise from their phones and pick up within the venue, reducing wait times, enhancing convenience, and elevating the overall fan experience.

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Results

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Improved Operational Efficiency

By leveraging atVenu's flexible deployment and real-time inventory management capabilities, stadiums achieved greater operational efficiency, reducing setup time, optimizing resource allocation, and minimizing waste.

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Enhanced Fan Experience

The integration of VIP service and mobile ordering capabilities, coupled with dynamic sales footprint adjustments, significantly enhanced the fan experience, reducing wait times, increasing convenience, and elevating satisfaction levels.

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Increased Revenue Generation

atVenu's ability to offer customizable promotions and discounts through the point of sale system, combined with optimizing sales locations and inventory management, drove revenue growth for stadiums, unlocking new revenue streams and maximizing sponsorship value.

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Our team spends half as much time setting up, preparing, and emailing and is able to focus on everything else before doors open. And once they do, we know when last minute changes need to happen that we can do it with atVenu. Adding items last minute, removing them from specific locations, adding inventory mid-show, or how mobile ordering connects to our inventory...all the little features save our team so much time and money. We can't do it right without atVenu.

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Conclusion

Upgrading to atVenu's POS solution offers venues a significant competitive advantage in the live events industry. By providing improved accountability, accuracy, and speed in settlements, increasing merchandise profits, enhancing the customer experience, and delivering valuable real-time insights, atVenu helps venues streamline operations and maximize revenue. This case study demonstrates why more venues are choosing to upgrade to atVenu and experiencing the financial and operational benefits. For any venue looking to optimize their event operations, atVenu is the clear choice.

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