Introduction

In the fast-paced environment of live events, providing exceptional VIP service and enhancing sponsor engagement are critical components for success. atVenu has revolutionized the way event organizers manage merchandise sales and VIP services. This case study explores how atVenu's innovative features, such as its concierge service and mobile order pickup, have significantly elevated general admission and VIP experiences at Scotiabank Arena, Frost Bank Amphitheater, and Isleta Amphitheater.

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Background

atVenu is renowned for its comprehensive POS solutions tailored to the live event industry. By integrating advanced technology with user-friendly interfaces, atVenu addresses the unique challenges faced by event organizers, artists, and sponsors. This case study focuses on atVenu's impact on VIP service delivery and sponsor interactions.

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Challenges

Before adopting atVenu, venue operators faced several challenges:

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Inconsistent Long Lines and Wait Times

VIP guests often experienced long waits to purchase merchandise, detracting from their exclusive experience.

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Inefficient Sponsor Engagement

Sponsors struggled to interact with VIPs in a meaningful and timely manner or in some venues, gaining sponsor interest in different areas of their venue

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Limited Personalization

Traditional POS systems lacked the flexibility to offer personalized services that VIP guests expect.

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Solution

atVenu's point-of-sale solution addresses these challenges through two key features:

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Concierge Service‍

This feature allows VIP guests to place orders from their seats, ensuring a personalized and hassle-free shopping experience. Dedicated staff, equipped with mobile devices, process these orders and deliver merchandise directly to the guests, eliminating the need for them to stand in line.

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Mobile Orders

For VIPs who prefer to browse and order merchandise digitally, atVenu offers a mobile order pickup option. Guests can place orders through a mobile app and receive notifications when their items are ready for pickup at designated areas, further reducing wait times and enhancing convenience.

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Results

The adoption of atVenu's concierge service and mobile order pickup has yielded impressive results:

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The feedback has been amazing from the fans and our Premium Services team...the hosts are making more tips and operationally, it works perfectly.

-Head of Live Nation merchandise

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Enhanced VIP Experience‍

VIP guests reported higher satisfaction due to reduced wait times and the personalized nature of the concierge service. The ability to order from their seats and receive prompt delivery made them feel truly valued.

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Improved Sponsor Engagement

Sponsors leveraged atVenu's platform to engage with VIPs directly, offering exclusive deals and promotions that were easily accessible through the mobile app. This direct interaction fostered stronger relationships between sponsors and VIP guests.

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Increased Sales

With a more streamlined and enjoyable purchasing process, merchandise sales saw a significant uptick. The convenience of mobile ordering and efficient service delivery encouraged more guests to make purchases.

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Operational Efficiency

Event organizers observed greater efficiency in managing merchandise sales and VIP services. The atVenu system's real-time data and reporting capabilities enabled better inventory management and quicker decision-making.

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Conclusion

atVenu's innovative point-of-sale solution has transformed VIP service and sponsor engagement at live events. By introducing concierge service and mobile order pickup features, atVenu has addressed common challenges, enhanced the guest experience, and provided new avenues for sponsors to connect with their audience. The success of these initiatives highlights the importance of integrating advanced POS solutions to elevate the overall event experience.

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