SXSW Selects atVenu to Power Official Merchandise Sales at SXSW 2014

By February 18, 2014 No Comments

We’re thrilled to share that SXSW has selected us to manage all official merchandise sales for SXSW this year!

Tens of thousands of people will descend upon Austin, Texas in a few weeks, and over 2,000 artists perform at this world renowned event.  As these attendees visit the SXSW merchandise tables to buy their t-shirts and swag, atVenu will manage the inventory, nightly settlements, and sales reporting for all SXSW merch locations!

Love this quote from Russ Steele, Owner/Partner of The Vault Merchandising who runs the merch on site for SX:

“atVenu is a game changer for the merchandise industry allowing better optimization of our inventory and faster, more accurate delivery of the accounting, ” said Russ Steele, Owner/Partner of The Vault Merchandising & Management and contracted merchandise manager for SXSW.  “For the first time we have at our fingertips detailed knowledge of what we have sold and what we have remaining without navigating spreadsheets.”

If you’re going to SXSW, we’ll be there for the entire event and would love to meet you!  And if you are a Showcasing Artist at SXSW – we have something special for you.  Reach out to us at and let’s connect!