In September we hit the 1500 artist mark with more than $130 million in merch sales through the atVenu platform! We thought it would be interesting to take a look at which markets generate the most in merch revenue. To do so, we converted all settlements to US dollars, aggregated them by city, then plotted the markets. Check it out!
And what were the top 25 revenue generating markets?
This all comes into play when planning your tours and the inventory needed to maximize revenue while out there. We have some very exciting new features on the way to leverage this data and help you plan accordingly! Stay tuned!