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October 9, 2024

San Clemente, CA. – atVenu, the leading global provider of live event software and payments solutions, announced today that Sixth Street Growth has made a $130 million equity investment in the company. The partnership with Sixth Street will build upon and accelerate the company’s impressive historical growth into new live event markets, including sports and food and beverage, while maintaining its position as the industry standard in music merchandise.

atVenu, founded in 2012, provides a purpose-built live event platform to the world’s largest touring artists, merchandisers, record labels, venue operators, festival promoters, and food & beverage concessionaires. The platform’s inventory management, forecasting, and multi-stakeholder financial settlements, coupled with its integrated point-of-sale, deliver a unique value proposition catering to the complex needs of transient and pop-up commerce environments.

Customers using atVenu have reported upwards of 20% revenue uplift versus generic point-of-sale systems due to event specific inventory management, multi-location sales controls, and faster throughput.

By bringing together key stakeholders within the music and live event industries onto a single platform, customers can drive significant efficiencies from pre-event setup to post-event reporting and financial disbursements. During an event, atVenu makes managing locations, inventory, and the deployment of point-of-sale hardware easy while also providing real-time data required for organizers to optimize the event experience. This platform, unlike others designed for traditional retail, ensures revenue is maximized within the limited window of an event.

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 “We’re thrilled to partner with Sixth Street for atVenu’s next chapter,” said Ben Brannen, atVenu Co-Founder and President. “The firm’s vision and conviction on the growth opportunities in live events entirely aligns with ours. The opportunity to join forces with their team and deploy our combined resources to expand atVenu’s reach is incredibly exciting.”

“Over the past decade, atVenu has been intensely focused on helping our customers execute successful and profitable events,” said Derek Ball, atVenu Co-Founder and CEO. “Sixth Street clearly shares this mission and clarity of purpose and will add tremendous value as our impact on this industry continues to accelerate.”

atVenu processes over $1.6 billion in merchandise and food and beverage volume annually and is trusted at over 125,000 events each year, ranging from small clubs and mid-size amphitheaters to some of the largest stadiums, venues, festivals, and sporting events in the world. The company has established itself as the leader in the music merchandise space and continues to grow into new event markets and geographic territories.

“Ben, Derek, and James have built a world-class platform and organization with unrivaled dedication to their customers, and we’re thrilled to support them in continuing to build the market leader in live event commerce,” said Michael McGinn, Partner at Sixth Street and Co-Head of Sixth Street Growth. “This investment reflects Sixth Street’s continued conviction in and commitment to the live events ecosystem.”

“atVenu’s innovative solutions, inspired by the founders’ deep roots and firsthand experience in the live events world, empower stakeholders across the value chain,” added Michael Bauer, Principal at Sixth Street Growth. “We are confident that atVenu is uniquely positioned to capitalize on the exciting opportunity set ahead and we look forward to supporting them on that journey.”

Sixth Street’s investment is a result of cross-platform collaboration between its sports and media investing expertise (Real Madrid, FC Barcelona, San Antonio Spurs, BayFC) as well as its growth investing business and experience supporting companies across the payments and fintech space (AvidXchange, Stripe, SumUp).

About atVenu

Founded in 2012 and headquartered in San Clemente, CA, with offices in San Francisco and Calgary, atVenu is the world’s leading live event commerce platform trusted at 125,000 events annually. As a long-term, trusted partner to the largest entertainment companies, atVenu understands the complex needs of transient and pop-up commerce and delivers purpose-built solutions to fit those needs.

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About Sixth Street Growth

Sixth Street Growth makes investments in mid and late-stage technology companies. The Sixth Street Growth team partners with founders and management teams to provide differentiated capital solutions to accelerate organic and inorganic growth. Sixth Street Growth is the dedicated growth investing platform of Sixth Street, a leading global investment firm with over $80 billion in assets under management and committed capital. Sixth Street has invested over $10 billion in more than 70 companies through its Growth franchise since inception.

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For more information, visit www.sixthstreet.com/growth, and follow Sixth Street on LinkedIn.

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